Over the past weeks, Creo Solutions has rebranded as Tresic and officially launched the Tresic Intelligence Cloud — a white-label conversation intelligence and automation platform built for CSPs, MSPs, and communications-led service providers.
Tresic sits squarely at the intersection of CPaaS, voice, AI, and data: helping providers move beyond selling connectivity alone and toward connectivity plus intelligence — a higher-margin, stickier layer of insight, automation, and action on top of existing UCaaS and CCaaS offers.
At a time when enterprises are looking to extract more value from every customer interaction, Tresic is a strong example of how conversation data is becoming a strategic asset rather than an operational by-product.
What Tresic Brings to the Market
The Tresic Intelligence Cloud is designed to be provider-first and white-label. It integrates into existing SIP, UCaaS, and CCaaS environments and analyses customer conversations at scale — without forcing providers to rip and replace their current platforms.
The result is a set of intelligence-driven capabilities that CSPs and MSPs can package and sell as part of their own portfolio, including:
automatic post-call summaries and next-action suggestions real-time alerts for churn risk, compliance issues, or service quality coaching and performance insights for sales and service teams executive-level trend analysis across large volumes of conversations
Architecturally, the platform combines three elements that are increasingly central to modern CPaaS strategies:
- Conversation Co-Pilots that support agents, supervisors, and customers in real time and after the interaction
- An Insights Hub that turns conversation data into patterns, anomalies, and business signals
- A Developer Studio with APIs that allow providers to embed conversation intelligence into workflows, portals, and vertical-specific solutions
Importantly, Tresic is aligned with emerging standards such as vCons, positioning conversation data as structured, portable, and compliant — an essential foundation for enterprise-grade AI and automation.
Why Tresic Matters for the CPaaS Ecosystem
What makes Tresic particularly relevant for the CPaaS community is not just the technology, but the business model it enables.
By helping providers monetise intelligence on top of existing traffic, Tresic supports a shift many CPaaS and telco players are actively pursuing: moving from volume-driven messaging and voice toward differentiated, value-added services rooted in insight, trust, and automation.
This aligns closely with the broader Intelligent Engagement narrative we see across the Alliance — where AI, voice, APIs, and data converge to drive measurable outcomes for enterprises, not just more interactions.
Tresic is therefore a natural participant in CPaaSAA discussions around AI, voice intelligence, vCons, and next-generation provider value creation.
A Note on Roles and Governance
As Tresic enters this next phase, it’s also important to be clear about how leadership roles are structured inside the CPaaS Acceleration Alliance.
- Kevin Nethercott, now CEO of Tresic, continues as non-executive Chairman of CPaaSAA. His role focuses on high-level vision, ecosystem building, and external representation. Day-to-day operations, programmes, and content decisions sit with the CPaaSAA executive team and member-driven groups. Kevin recuses himself from any Alliance decisions that directly involve Tresic or its closest competitors.
- Robert Galop, Tresic’s CPO, remains a shareholder only in CPaaSAA. He holds no operational, editorial, or governance role within the Alliance and is not involved in decisions around research, showcases, or member visibility.
This structure ensures that Tresic can participate as an innovator and contributor, while CPaaSAA continues to operate as a neutral, member-driven platform with clear boundaries and a level playing field for all.