CPaaS Next Generation –
From Theory to Practice

In our CPaaS Showcase Challenges, organized at various industry events throughout the year, we work with our members to show that nowadays there is so much more to CPaaS than messaging, 2FA and SIPtrunks. Other exciting use cases include smart IVRs, small business contact center functionality, intelligent omni-channel chat, voice or video authentication, virtual service agents, remote service, IOT, telehealth and so much more!
The idea here is to really take the theory out of CPaaS and to take it into a commercially viable conversation. We’re going to show things that are in service, services that people are buying and using. The CPaaS Showcase Challenge, featuring a competition between available solutions, will enable MSPs and CSPs to reimagine their businesses. CPaaS has emerged as the center of new opportunities and possibilities, especially in now critical areas such as creating great customer experiences.

In an American Idol style setting we give a number of teams, from CPaaS (platform) providers, CSPs and enterprises, 10 mins each to show their CPaaS use case, describe the problem they’re solving and the solution created. These demos will then be judged on several criteria by a panel of judges and the audience, including innovation, ease of deployment, number of integrations and channels used, commercial relevance and overall presentation. Of course, there are exciting prizes for the winner(s)!

Participation in a Showcase Challenge is a great way for our Grow and Accelerate members to show the power of their solutions to a larger audience, and to get feedback from industry experts. To join in one of the upcoming Showcase Challenges for the events listed below please submit your use case here!

CPaaS Showcase Challenges

The grand finale of CASA25 wasn’t just another panel or pitch. It was a showdown. A live challenge. A little bit of circus, a whole lot of talent—and just a dash of demo chaos (because what would a live tech demo be without that?).

Welcome to the CPaaS Showcase Challenge: where four ambitious players took the stage not just to talk, but to show what CPaaS can do. Think “American Idol” for programmable communications—complete with judges, a live audience vote, and an evening reveal of the winner over well-earned beers.

And after the smoke cleared, Creo Solutions walked away with the top honors. But each contestant brought something unique to the stage—turning this into one of the most exciting sessions of the entire event.

Read full blog here: https://casa25.amsterdam/2025/10/12/%f0%9f%8e%a4-show-me-the-cpaas-the-casa25-showcase-challenge-recap/

1:9:14

🎤 Show Me the CPaaS! – The CASA25 Showcase Challenge Recap

YouTube Video UExjZ2ZmZmFLTDlzQXNfczVhdUV3a29zaGNuZWw3Q0hIdC5DQ0MyQ0Y4Mzg0M0VGOEYw

🎤 Show Me the CPaaS! – The CASA25 Showcase Challenge Recap

October 25, 2025 3:48 PM

The grand finale of CASA25 wasn’t just another panel or pitch. It was a showdown. A live challenge. A little bit of circus, a whole lot of talent—and just a dash of demo chaos (because what would a live tech demo be without that?).

Welcome to the CPaaS Showcase Challenge: where four ambitious players took the stage not just to talk, but to show what CPaaS can do. Think “American Idol” for programmable communications—complete with judges, a live audience vote, and an evening reveal of the winner over well-earned beers.

And after the smoke cleared, Creo Solutions walked away with the top honors. But each contestant brought something unique to the stage—turning this into one of the most exciting sessions of the entire event.

Read full blog here: https://casa25.amsterdam/2025/10/12/%f0%9f%8e%a4-show-me-the-cpaas-the-casa25-showcase-challenge-recap/ ...

We had an incredible CPaaS Showcase Challenge session at EC25!

Innovation was in full display as our participants redefined enterprise communications. Steven Ashley from BBD showcased how branded calling can transform call centers, James Debal from White Label demonstrated the power of programmable UCaaS tailored for vertical workflows, and Ricardo Herreros‑Symons from Speechmatics stole the show with their groundbreaking voice AI, real‑time translation, and automation - winning the challenge with a presentation that truly captivated both audience and judges.

A big thank you to our judges, Paul Ruppert, Jeff Pulver, and Robert Galop, and to everyone who joined us.

1:51

Speechmatics Wins CPaaSAA Showcase Challenge 2025 at EC25

YouTube Video UExjZ2ZmZmFLTDlzQXNfczVhdUV3a29zaGNuZWw3Q0hIdC43MTI1NDIwOTMwQjIxMzNG

Speechmatics Wins CPaaSAA Showcase Challenge 2025 at EC25

April 8, 2025 9:19 AM

We had an incredible CPaaS Showcase Challenge session at EC25!

Innovation was in full display as our participants redefined enterprise communications. Steven Ashley from BBD showcased how branded calling can transform call centers, James Debal from White Label demonstrated the power of programmable UCaaS tailored for vertical workflows, and Ricardo Herreros‑Symons from Speechmatics stole the show with their groundbreaking voice AI, real‑time translation, and automation - winning the challenge with a presentation that truly captivated both audience and judges.

A big thank you to our judges, Paul Ruppert, Jeff Pulver, and Robert Galop, and to everyone who joined us. ...

Watch James Debal from White Label Communications in action at the Enterprise Connect CPaaS Showcase Challenge as he demonstrates how programmable UCaaS is reshaping vertical industries and streamlining workflow applications.