CPaaS Next Generation –
From Theory to Practice
The idea here is to really take the theory out of CPaaS and to take it into a commercially viable conversation. We’re going to show things that are in service, services that people are buying and using. The CPaaS Showcase Challenge, featuring a competition between available solutions, will enable MSPs and CSPs to reimagine their businesses. CPaaS has emerged as the center of new opportunities and possibilities, especially in now critical areas such as creating great customer experiences.
In an American Idol style setting we give a number of teams, from CPaaS (platform) providers, CSPs and enterprises, 10 mins each to show their CPaaS use case, describe the problem they’re solving and the solution created. These demos will then be judged on several criteria by a panel of judges and the audience, including innovation, ease of deployment, number of integrations and channels used, commercial relevance and overall presentation. Of course, there are exciting prizes for the winner(s)!
Participation in a Showcase Challenge is a great way for our Grow and Accelerate members to show the power of their solutions to a larger audience, and to get feedback from industry experts. To join in one of the upcoming Showcase Challenges for the events listed below please submit your use case here!
CPaaS Showcase Challenges
Let’s Run the World Together: How XConnect Turned Network APIs into a Global Experience
At CASA25’s Showcase Challenge, not every demo was about AI agents or voice bots. XConnect’s Mark Harvey took a different route — literally.
Instead of asking what can AI do with networks?, Mark asked a simpler, and arguably harder, question:
What happens when network APIs actually work together — across borders, at scale, in the real world?
The answer came in the form of something unexpected: the world’s first truly global marathon.
It sounds like a gimmick. Until you realise what’s really being demonstrated.
From “Ask Your Developer” to “Ask Your Assistant”: Why Telnyx Is Betting Big on Voice AI
At CASA25, the Showcase Challenge wasn’t about polished slides or perfect demos. It was about ambition, direction, and showing where this industry is heading. Telnyx’s session delivered exactly that—even if the demo gods decided to test everyone’s patience along the way.
What looked like a simple appointment reminder call quickly revealed something far more interesting: a glimpse of how CPaaS is evolving from APIs and flow builders toward natural-language-driven platforms built for Voice AI at scale.
A Voice-First CPaaS, Built Before Voice AI Was Cool
Pete, leading the Telnyx showcase, has seen the CPaaS industry evolve from the inside. From witnessing Jeff Lawson demo early Twilio at an SF New Tech meetup, to becoming the first product manager for voice at MessageBird, to now helping build Telnyx’s European presence—he’s lived through multiple CPaaS eras.
That context matters, because Telnyx is not an SMS company adding voice as an afterthought. It started as a voice and number provider, building its own network over the past decade with a focus on high-definition audio, low latency, and global reliability.
That foundation turns out to be critical for Voice AI.
CASA25 Showcase Challenge: When AI Voice Becomes a Native Network Capability
A phone call. That’s the point.
At first glance, what the audience saw during this CASA25 Showcase Challenge didn’t look very exciting. A phone. A dialer. A live call.
No app demo. No futuristic UI. No flashy slides.
But that was exactly the point.
What Adnan Saleem from Radisys showed was a real phone call—using the native dialer—backed by an agentic AI assistant that doesn’t live in an app at all. The AI lives inside the telco network itself. And once you realize that, everything about the demo changes.
This wasn’t voice calling plus AI. It was AI voice as a native network capability, available on any device, on any operator network, without downloads or friction.
From Calls to Intelligence: Why Creo Solutions Won the CASA25 Showcase Challenge
During the CASA25 Showcase Challenge, four strong contenders took the stage to demonstrate how they are shaping the future of communications. The final demo of the session, delivered by Robert Galop of Creo Solutions, didn’t just close the challenge — it reframed how many in the room think about conversations, data, and value creation.
By the end of the session, it was clear why Creo Solutions was later announced as the overall winner. Their demo didn’t focus on a single feature or narrow use case. Instead, it presented a bold but practical vision: conversations themselves are becoming a foundational data layer for enterprises, and the industry needs the infrastructure to manage, govern, and monetize them at scale.
Read the full blog here:
🎤 Show Me the CPaaS! – The CASA25 Showcase Challenge Recap
The grand finale of CASA25 wasn’t just another panel or pitch. It was a showdown. A live challenge. A little bit of circus, a whole lot of talent—and just a dash of demo chaos (because what would a live tech demo be without that?).
Welcome to the CPaaS Showcase Challenge: where four ambitious players took the stage not just to talk, but to show what CPaaS can do. Think “American Idol” for programmable communications—complete with judges, a live audience vote, and an evening reveal of the winner over well-earned beers.
And after the smoke cleared, Creo Solutions walked away with the top honors. But each contestant brought something unique to the stage—turning this into one of the most exciting sessions of the entire event.
Read full blog here: https://casa25.amsterdam/2025/10/12/%f0%9f%8e%a4-show-me-the-cpaas-the-casa25-showcase-challenge-recap/
Speechmatics Wins CPaaSAA Showcase Challenge 2025 at EC25
We had an incredible CPaaS Showcase Challenge session at EC25!
Innovation was in full display as our participants redefined enterprise communications. Steven Ashley from BBD showcased how branded calling can transform call centers, James Debal from White Label demonstrated the power of programmable UCaaS tailored for vertical workflows, and Ricardo Herreros‑Symons from Speechmatics stole the show with their groundbreaking voice AI, real‑time translation, and automation - winning the challenge with a presentation that truly captivated both audience and judges.
A big thank you to our judges, Paul Ruppert, Jeff Pulver, and Robert Galop, and to everyone who joined us.
White Label Communications at Enterprise Connect CPaaS Showcase: The Programmable UCaaS Revolution
Watch James Debal from White Label Communications in action at the Enterprise Connect CPaaS Showcase Challenge as he demonstrates how programmable UCaaS is reshaping vertical industries and streamlining workflow applications.
Vonage Showcase Challenge | CASA24
Sinch Showcase Challenge | CASA24