Many companies struggle when first selling CPaaS:
How do you reach customers? Should you go direct? Through channel partners? Though strategic partnerships?
What content, solutions, and examples will you need to support sales?
Your go to market needs to match your target customers, your offering, and your organizational capabilities.
Learn and evaluate your buyers’ needs, then build your GTM motion around your target customer and your business’s objectives.
Create awareness through Alliance content marketing, media channels, and analyst relations
Learn what works from other CSPs and vendors through meet-ups & round tables
Meet vendors and experts who can help with strategy and execution
Learn from and leverage training, sales enablement content, and templates
Learn from vendor-provided content, training, and workshops
Engage our expert advisors to find, create, and execute the right go to market for your business
Once your go to market is working, it’s time to focus on customer success.