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YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5ERkUyQTM0MzEwQjZCMTY5 We recently sat down with Sam Wilson (CEO) and Chris Angus from 8x8, and what struck me most was how fundamentally different their approach actually is. Not because of the technology, but because they genuinely start with the customer. They begin with the problem. They define the outcome. They think through how that outcome gets sold, delivered, and adopted. Only then do they bring in the technology. That may sound straightforward, but in today’s communications and CPaaS market, it is anything but. In fact, it is precisely where most companies still go wrong.
Start With the Customer. Why Is This Still So Hard?
March 27, 2026 10:12 AM
We recently sat down with Sam Wilson (CEO) and Chris Angus from 8x8, and what struck me most was how fundamentally different their approach actually is. Not because of the technology, but because they genuinely start with the customer. They begin with the problem. They define the outcome. They think through how that outcome gets sold, delivered, and adopted. Only then do they bring in the technology. That may sound straightforward, but in today’s communications and CPaaS market, it is anything but. In fact, it is precisely where most companies still go wrong.
Start With the Customer. Why Is This Still So Hard?
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5ERkUyQTM0MzEwQjZCMTY5
Rob Kurver just recorded a CPaaSAA Talk with Greg Fawson and Zach Powell from Mobile Seasons, the team behind developer communities and events like droidcon. We’re kicking off a partnership with them, and the timing is perfect—because the conversation quickly exposed something the telco and comms industry still underestimates. In our prep call a couple of weeks ago, one of the first things Greg said was: “Remind me—network APIs… what are those exactly?” Greg isn’t out of touch. He’s been in tech since the early days, and Mobile Seasons has spent years deep inside real developer ecosystems. If he hears “network APIs” and needs to mentally “place it in a box,” we can safely assume a huge chunk of developers don’t instinctively understand what telcos are offering—or why they should care. That’s the gap. And it’s fixable.
When “Network APIs” Don’t Ring a Bell, You’ve Got a Problem (and an Opportunity)
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5CNTcxMDQ0NThBNzMxODYz
Last week on CPaaSAA Talk, I sat down with Neelam Sandhu, CMO of Vonage, for a conversation that felt refreshingly grounded. This wasn’t a glossy AI showcase. It was a strategic discussion about what it takes to compete right now in communications — at the intersection of telco, cloud, APIs and enterprise transformation. The timing was telling. Vonage had just come out of its Global Leadership Summit, with MWC around the corner. The tone wasn’t hype. It was clarity. And that clarity matters — because our industry is at a turning point.
From AI Hype to Enterprise Reality - A Conversation with Neelam Sandhu, CMO of Vonage
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5CNTZFOTNGQzZEODg1RUQx
A new chapter in communications technology has begun. Vconic, a spin-off from Strolid, has officially launched with one clear mission: to bring vCons — conversation containers — into the commercial world. At the helm is Thomas Howe, now CTO of Vconic, who has long been one of the driving forces behind the vCon Foundation.
Vconic Launches to Bring vCons Into the Mainstream — And to CASA25
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4wRjhFM0MxMTU1MEUzQ0VB
When Vonage recently announced Neelam Sandhu as their new Chief Marketing Officer, it marked more than just a leadership change. It signaled a shift in how one of the most recognized names in cloud communications wants to show up in the industry: not with more product specs or technical jargon, but with purpose. In our latest CPaaSAA Talk, I had the privilege of sitting down with Neelam. What struck me immediately is that she doesn’t default to speeds, feeds, or features. Instead, she speaks about people, culture, and outcomes. And that feels refreshing in an industry that often risks drowning in its own acronyms.
Purpose Over Tech: A Conversation with Neelam Sandhu, CMO of Vonage
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC41OURENDc2NEM1MDI5Mjky
In our latest CPaaSAA Talk, I sat down with Jon Brinton, CRO of Crexendo, to talk about their role at CASA25 in Amsterdam this September. Crexendo is joining as a Silver Sponsor, and Jon shared why the company sees CASA25 as a must-attend event for the programmable communications ecosystem. Crexendo – known internationally through its NetSapiens platform – powers service providers with UCaaS, CCaaS, and CPaaS capabilities. As Jon put it, “Think of us as the operating system that enables service providers to build and deliver complete communications ecosystems to their customers.”
Crexendo Brings the “Operating System for Service Providers” to CASA25
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC42QzdBMzlBQzQzRjQ0QkQy
CPaaSAA Talk: Building a European CPaaS Platform – Deutsche Telekom & awa.network
CPaaSAA Talk: Building a European CPaaS Platform – Deutsche Telekom & awa.network
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4zMUEyMkQwOTk0NTg4MDgw
With CASA25 just around the corner, we sat down with Jonathan Bean, Chief Marketing Officer at Sinch, for the latest CPaaSAA Talk. As one of the industry’s leading voices, Jonathan shared his views on the state of CPaaS, the role of AI, and what to expect when the ecosystem gathers in Amsterdam this September.
CASA25 Preview: Jonathan Bean on Intelligent Engagement and AI
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4wMTYxQzVBRDI1NEVDQUZE
In this CPaaSAA Talk, we sit down with NetNumber to explore how they’re driving innovation in the programmable communications ecosystem. From global numbering intelligence to secure, scalable routing, NetNumber plays a critical role in enabling CPaaS providers, carriers, and enterprises to deliver reliable, next-generation services. We discuss: How NetNumber helps service providers adapt in a fast-changing telecom landscape The importance of security, compliance, and trust in communications What’s next for programmable communications and the role of open standards 📌 Learn more about the CPaaS Acceleration Alliance and our mission to grow the programmable communications ecosystem worldwide: https://cpaasaa.com
Shaping the Future of Programmable Communications with NetNumber
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4wNEU1MTI4NkZEMzVBN0JF
In this CPaaSAA Talk, Rob Kurver speaks with Justin Paul from GSMA Open Gateway about why GSMA is sponsoring CASA25, and the collaborative momentum building around Network APIs, real-world use cases, and industry education.
CPaaSAA Talk with Justin Paul (GSMA) — Why GSMA is Partnering with CASA25
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5GNjAwN0Y0QTFGOTVDMEMy
With innovation accelerating and change reshaping every layer of the communications stack, industry leaders are seeking clarity, collaboration, and momentum. That’s exactly why CASA25 is shaping up to be the event of the year for the cloud communications and CPaaS ecosystem. In a recent CPaaSAA Talk, we sat down with Mike Mills, Managing Director at Gamma, a gold sponsor of the event, to explore why this moment—and this event—matter so much.
Why CASA25 Matters Now More Than Ever: A Conversation with Mike Mills, Managing Director at Gamma
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC43NERCMDIzQzFBMERCMEE3
Despite all the attention given to APIs, AI, and new forms of business messaging, one foundational pillar of communications quietly keeps evolving: Service Provider (SP) Voice. In a recent CPaaSAA Talk, we sat down with Michael Abenhaim (VP Sales, Ooma) and Bertrand Pourcelot (Managing Director, Enreach for Service Providers) to dig into why private UCaaS stacks remain so relevant—and what telcos really need today.
Why SP Voice Still Matters: Telcos, Private UCaaS, and the Road Ahead
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC41NTZEOThBNThFOUVGQkVB
What happens when you put one of the sharpest messaging analysts in the world and one of the most ambitious CPaaS players in the same room? You get 30 fast-paced minutes on the future of messaging — from SMS to RCS, from operator blockers to enterprise momentum, from data to Formula 1. Check out this CPaaSAA Talk with Scott Warner (MobileSquared) and Dave Boddington (Infobip).
From SMS to RCS to F1: Messaging is Shifting Gears
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4zMEQ1MEIyRTFGNzhDQzFB
In the latest CPaaSAA Talk, Rob Kurver hosted industry veterans Jon Brinton from Crexendo and Jorgen Bjorkner from iotcomms.io to discuss innovation in enterprise communications, CPaaS, and the evolving industry landscape.
Innovation and Evolution in Enterprise Communications - Crescendo + iotcomms.io
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC4xMzgwMzBERjQ4NjEzNUE5
In today’s CPaaSAA Talk, I had the pleasure of speaking with Eddie DeCurtis, CEO of Shush, and Henry Calvert from the GSMA, about a major milestone: Shush’s Sherlock platform now supports TS.43 Release 11 from GSMA—bringing silent, SIM-based authentication into real-world deployment. This isn’t just a technical upgrade. It’s a game-changer for secure, seamless identity in mobile communications.
Silent Authentication Goes Mainstream: Sherlock by Shush Supports GSMA’s TS.43 Release 11
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC44QzVGQUU2QjE2NDgxM0M4
In our latest CPaaSAA Talk, I sat down with Luc Cavelier from Bright Pattern and Zach Konopka from White Label Communications—two sharp minds driving the convergence of cloud communications. Luc leads EMEA for Bright Pattern, an AI-powered CCaaS player that’s not afraid to go off-cloud. Whether you want pure SaaS, private cloud, or on-prem—Bright Pattern gives customers full deployment freedom. Why? Because markets like KSA, UAE, and parts of Europe demand control. It’s not just about compliance; it’s about ownership of the experience. Zach heads partnerships at White Label, a UCaaS player that’s flipped the script. After 15 years in the space, they’ve turned their entire platform into API calls and webhooks—essentially becoming a CPaaS engine that powers SaaS platforms and enterprise voice. UCaaS, but composable. Programmable. Modern.
UCaaS, CCaaS, CPaaS… and Now What? Bright Pattern & White Label Are Blurring the Lines
YouTube Video UExjZ2ZmZmFLTDlzQkVDRGNiTzhjbWwzSF9uVi1zLWZ1MC5ENjI1QUI0MDI5NEQzODFE
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