What Users Want, Not What We Build: Vonage’s Fight Club Masterclass on Real Outcomes
At CASA25’s now-infamous Fight Club session, the rules were simple:
Don’t talk CPaaS. Talk customers. Talk outcomes. Talk impact.
And Vonage’s Marc Marchal de Corny did exactly that.
In a punchy, practical session, Marc showed what happens when we stop obsessing over technology—and start focusing on what users actually need. From fighting fraud to speeding up onboarding, the message was clear: real-world use cases, measured by real-world results, are what drive adoption. Everything else is noise.
Read the full blog here: https://casa25.amsterdam/2025/10/11/what-users-want-not-what-we-build-vonages-fight-club-masterclass-on-real-outcomes/
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