The way businesses communicate with customers is changing fast. It’s no longer just about having the best tools or the flashiest tech. It’s about creating seamless, meaningful experiences that drive loyalty and growth. That’s the core message we’re championing at the CPaaS Acceleration Alliance (CPaaSAA) and it’s all captured in our Service Provider Playbook.
Recently, Rob Kurver and Kevin Nethercott from CPaaSAA joined Doug Green of Telecom Reseller for a podcast to dive into what’s shaping 2025 for Communication Service Providers (CSPs), Managed Service Providers (MSPs), and the broader industry. Their conversation brought forward compelling ideas on how businesses can excel by putting customer experience (CX) at the center of their strategies. Watch the podcast here to discover the trend shaping 2025.
Why the CPaaSAA Playbook is a Game-Changer
At CPaaSAA, we’ve spent years identifying the challenges and opportunities that service providers face. Through extensive research, testing, and collaboration with industry leaders, we’ve developed a playbook that’s as practical as it is visionary. Here’s what makes it essential for your business:
- Built on Real Success: With 99 use cases from nearly 20 vendor platforms, the playbook highlights what’s working worldwide and how you can apply it.
- Focus on CX, Not Just Tech: Forget buzzwords and tech specs. This playbook is about helping businesses deliver exceptional experiences for their customers and employees.
- Shorten Your Go-to-Market Time: By using the strategies in the playbook, service providers can get solutions to market faster and with more confidence.
Rob points out during the podcast, “It’s about moving beyond selling technology to selling outcomes. What does this technology do for your customers? How does it make their lives easier?”
The Shift to Customer Experience
A standout theme from the podcast is the shift toward customer experience as the ultimate differentiator. Competing on features alone is a thing of the past. Businesses are now asking, “How can we better serve our customers?”
The CPaaSAA Playbook excels in providing service providers with the tools to tailor solutions for specific needs across various industries, including retail, logistics, and healthcare.
More than just a collection of ideas, the CPaaSAA Service Provider Playbook is a strategic roadmap built on real-world results. Organized by industry verticals, it offers practical advice to help tackle unique challenges in sectors like banking and healthcare. For service providers, it presents a valuable approach to leverage your client base for growth.
If you’re ready to rethink your customer experience and deliver genuine value, the CPaaSAA Playbook is the ideal starting point. It helps you navigate available technology and apply it in proven ways to achieve successful outcomes. Get a copy of the CPaaSAA Service Provider Playbook here.
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