How Sinch Helped Picard Drive Revenue During Christmas | Enterprise Connect 2024
🔥 Watch this video to learn how Sinch, a global voice, messaging, and email service provider, helped Picard, a frozen food retailer in France, break through their target audience during the Christmas season! 🌟
👉 In this case study, Jan Ritter, the leader of the North America marketing campaign and ABM team at Sinch, shares the magic behind their personalized messaging experience and the impressive results they achieved for Picard. 📲💥
🌐 Sinch delivered a rich messaging experience using SMS and RCS, allowing customers to engage in two-way conversations with Picard. They also incorporated carousels, buttons, and images to drive engagement and traffic to the website. 📩💬
📈 The analytics revealed that 90% of the messages were opened within 15 minutes, resulting in a 42% increase in customer engagement over SMS, a three times higher click-through rate with RCS, and a 10% average cart increase compared to SMS. 💯💰
🌍 While RCS is currently available only on Android devices, Apple is expected to support it later this year, opening up new opportunities for marketers worldwide. 📱✨
🔒 Sinch also implemented a fallback plan, ensuring messages were delivered via RCS or SMS based on device compatibility. Their AI chatbot and conversation API played crucial roles in creating a relevant and personalized communication experience for Picard. 🤖💬
👍 If you have any questions about this innovative approach or want to learn more about Sinch’s services, feel free to ask in the comments below! 🗣️👇
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