UCaaS, CCaaS, CPaaS… and Now What? Bright Pattern & White Label Are Blurring the Lines
In our latest CPaaSAA Talk, I sat down with Luc Cavelier from Bright Pattern and Zach Konopka from White Label Communications—two sharp minds driving the convergence of cloud communications.
Luc leads EMEA for Bright Pattern, an AI-powered CCaaS player that’s not afraid to go off-cloud. Whether you want pure SaaS, private cloud, or on-prem—Bright Pattern gives customers full deployment freedom. Why? Because markets like KSA, UAE, and parts of Europe demand control. It’s not just about compliance; it’s about ownership of the experience.
Zach heads partnerships at White Label, a UCaaS player that’s flipped the script. After 15 years in the space, they’ve turned their entire platform into API calls and webhooks—essentially becoming a CPaaS engine that powers SaaS platforms and enterprise voice. UCaaS, but composable. Programmable. Modern.
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