How do I get more leads? How do I get more opportunities?
We’re answering these questions with three programs that, when combined, are like putting rocket fuel in your revenue engine:
- The CPaaSAA Service Provider Playbook
- CASA24: The CPaaS Acceleration Summit in Amsterdam this 16-18 September
- Another CPaaSAA Industry First: The CPaaS Demand Gen Accelerator
Keep reading to learn how you can take advantage of these programs to super charge your growth.
But first, be sure to sign up for our September 11 webinar for a preview of the insights we’re sharing at CASA24:
- Current Growth Marketing Trends & Best Practices
- 4 Options for Building a High-Impact Demand Generation Team
- Keys to Finding the Right Marketing Partners
- A real-life demand generation campaign designed around solutions from the CPaaSAA Service Provider Playbook.
1. The CPaaSAA Service Provider Playbook
When we introduced our first-ever Service Provider Playbook this year, we took our commitment to the telecommunications industry to the next level. With 80 pages of market insights & best practices and 93 real-world offers & solutions, this playbook includes everything strategists, product leaders, and revenue leaders need to bring exciting new offers to market.
This playbook isn’t just about getting something in market; it’s about doing it the right way – minimizing mistakes, maximizing opportunities, and ultimately delivering more value to your customers. We’ve presented a time-tested real-world approach to navigating the complexities of launching new services, ensuring that every step taken is a step towards success.
But as a marketer, you understand that getting something to market is just the first step to generating revenue growth.
You ultimately need to connect with buyers and lead them to an awareness of how these solutions solve their most pressing challenges.
And this is where the next two programs come into play!
2. CASA24: The Service Provider Playbook IRL (In Real Life)
How can you see this playbook in action? That’s where CASA24 comes in. CASA24 isn’t just another industry event; it’s an opportunity for revenue leaders to engage directly with the concepts outlined in the Service Provider Playbook. CASA24 attendees will gain insights into the latest industry trends, such as AI & Data, Security & Trust, Network APIs, Converged Solutions, and the Evolution of CPaaS.
As part of 3 days of insights, inspiration, and impact, we have an exciting line up of content designed specifically for sales and marketing leaders:
Verticals: The ultimate key to success?
Supercharge your company’s success as we hear from industry leaders that are winning in the market by investing in verticals.
Driving innovation in the sales process
Successful sales & marketing leaders will help take your ACVs and Win Rates to new levels as we dive into what it takes to succeed in selling new products, going after new markets, and increasing margins.
Navigating the new realities of demand generation
Rev up your growth program with insights, trends, and best practices from the demand generation experts at Intelligent Demand. Then dig into an expert panel to learn what’s creating success for marketing leaders today.
Revenue Leader round table
Share best practices, get help with your biggest challenges, and strike up new partnerships in this members-only session with sales & marketing leaders.
This is a unique chance to see industry trends and solutions come to life. Hear firsthand from service providers who have successfully brought these solutions to market, network with peers, and collaborate with partners who will speed your time to market.
3. The CPaaS Demand Gen Accelerator: Pressing the Launch Button
CASA24 is the best place to see the playbook in action, to network, and to learn.
The next step is to answer the question:
How do I generate more leads and opportunities?
Intelligent Demand, a CPaaSAA Advisory Partner, is taking this question head-on by making it easier for service providers to engage their customers.
Intelligent Demand and CPaaSAA have been working together to develop ready-to-use demand generation campaigns that are specifically tailored to the solutions in the Service Provider Playbook.
These campaigns are designed to help marketing and sales teams reach different types of decision makers —whether they’re in IT, marketing, or the contact center—with targeted messaging and content delivered through multiple channels, including web, social media, and email.
The CPaaS Demand Gen Accelerator will empower you to hit the ground running, giving you time to do what you do best: build relationships and close deals.
Three Things To Do Today
Are you ready to light the fuse on your growth? Here are three ways you can take the next step today:
1. Learn More in our September 11 Webinar
We’re bringing everything together in our upcoming webinar. Get ready to rev your growth engines as we dive into:
- Current Growth Marketing Trends & Best Practices
- 4 Options for Building a High-Impact Demand Generation Team
- Keys to Finding the Right Marketing Partners
- A real-life demand generation campaign designed around solutions from the CPaaSAA Service Provider Playbook.
Click Here to learn more and sign up for this exciting webinar.
2. Sign up and dive deep into GTM and Marketing Best Practices at CASA24
In addition to awesome tracks on industry trends, what’s next, and live solution demonstrations, we have an exciting line up of content for GTM leaders:
Verticals: The ultimate key to success?
Supercharge your company’s success as we hear from industry leaders that are winning in the market by investing in verticals.
Driving innovation in the sales process
Successful sales & marketing leaders will help take your ACVs and Win Rates to new levels as we dive into what it takes to succeed in selling new products, going after new markets, and increasing margins.
Navigating the new realities of demand generation
Rev up your growth program with insights, trends, and best practices from the demand generation experts at Intelligent Demand. Then dig into an expert panel to learn what’s creating success for marketing leaders today.
Revenue Leader round table
Share best practices, get help with your biggest challenges, and strike up new partnerships in this members-only session with sales & marketing leaders.
Click Here to learn more and register for CASA24.
3. Learn more about Intelligent Demand
We recently introduced Intelligent Demand on CPaaSAA Talks. Hear their story and learn more about how they are helping CPaaSAA members drive growth:
Are You Ready to Grow?
The combination of the CPaaSAA Service Provider Playbook, CASA24, the Demand Gen Accelerator, and a CPaaSAA Membership provides revenue leaders with a comprehensive toolkit for success.
Want to learn more?
Click Here to contact us today!
Robert has spent over 25 years using technology to solve operations challenges, improve employee experience, and create winning customer experiences. As CMO and head of product at IntelePeer, he pioneered the expansion of CPaaS beyond developers and into the enterprise with no-code/low-code automation, integrated AI, and off-the-shelf campaign and analytics tools. Robert loves creating new things and is always asking big "what if" and "what's next" questions. Today he is working with technology and communications providers to expand their offerings, effectively reach new buyers, and create value for customers and shareholders alike.
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