RCS adoption for business and consumers will take a big leap forward in 2024 as Apple users get access to standardized rich messaging on their devices. Here’s the (very short) announcement from Apple on November 16: “We believe RCS Universal Profile will offer a better interoperability […]
At the recent CPaaS Acceleration Summit in Amsterdam (CASA23), Asa Larsson from Infobip discussed an exciting collaboration with Deutsche Telekom to enhance their marketing campaigns via Rich Communication Services (RCS). The results were nothing short of impressive. Let’s dive into the highlights of this presentation. The […]
