RCS adoption for business and consumers will take a big leap forward in 2024 as Apple users get access to standardized rich messaging on their devices.

Here’s the (very short) announcement from Apple on November 16:

“We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users.”


We’re truly excited about this announcement. It makes use cases like this one presented by Infobip’s Asa Larsson even more compelling:


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