With so much of the typical buying journey taking place online nowadays, marketing has never been more important to achieve commercial success. Also (especially?) in tech! So why is it so hard to get right, what do companies do wrong all the time?

In this panel session, Kevin Nethercott (CPaaS Acceleration Alliance) discusses the crucial role of marketing when launching new CPaaS services with Jen Singer (Medium Giant), Gwen Lafage (Sinch) and Carlos Aragon (Mavenir).


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