The Evolving CPaaS Landscape: Insights from S&P Global

The CPaaS landscape is undergoing dynamic changes, with telcos emerging as key players in this evolution. A recent report by S&P Global captures this transformation in detail. It indicates that the competitive landscape for programmable communications is defined by how Communication Service Providers (CSPs), cloud infrastructure providers, and CPaaS vendors position themselves in the value chain. The report particularly highlights the growing demand for embedded, real-time communications from SMEs, suggesting this as an excellent opportunity for telcos to monetize their network infrastructure investments​1​.

In recent years, telcos such as AT&T, KPN, Proximus and Etisalat, have launched CPaaS initiatives in partnership with CPaaS enablement vendors such as Braidio, Kandy and Soprano Design. These companies are part of the growing CPaaS enablement category, which includes a wide range of players from well-established technology firms like Ericsson and Mavenir to emerging companies such as Braidio, Enabld, and EnableX.

KPN: A Commitment to CPaaS Innovation

One of the telcos mentioned in the report is KPN, the incumbent Dutch telecom operator. Since launching its API Store in 2019, KPN has been making waves in the CPaaS landscape. The KPN API Store, a platform offering APIs to both existing B2B customers and prospects, including SMEs, has redefined how businesses interact with APIs. KPN’s APIs, particularly those designed for B2B call centers, enable functionalities such as chat or SMS notifications, serving as the building blocks for customers to create their own products and services​2​.

KPN’s commitment to innovation extends beyond the API Store. The company has harnessed its API capabilities to create new revenue streams, broaden its target market, and combine its services with third-party offerings to create new functionality. This innovative approach has made KPN a trailblazer in the CPaaS space, a testament to its dedication to delivering cutting-edge services to its customers​2​.

Telco APIs and The State of CPaaS

The CPaaS Acceleration Alliance’s own “State of CPaaS” report echoes the potential for telcos like KPN in the CPaaS market, which is expected to reach over $100 billion over the next decade – including a significant part in Telco/Network APIs. The report provides a comprehensive understanding of the current CPaaS landscape, its evolution, key players, and the broader economic trends shaping the CPaaS market. It also highlights the untapped potential and emerging opportunities for businesses and service providers within the CPaaS ecosystem​3​.

As part of our commitment to fostering growth and innovation in the CPaaS industry, the CPaaS Acceleration Alliance proudly recognizes KPN as an Accelerate Member. KPN’s history of API innovation and its continued commitment to delivering cutting-edge services aligns perfectly with our mission to help the global CPaaS industry grow.

Looking Ahead

The road ahead is promising. With telcos like KPN at the forefront of innovation, the future of CPaaS looks brighter than ever. The potential for growth is vast, and the commitment of telcos to innovate and adapt gives confidence that they are more than ready to seize the opportunities the CPaaS industry presents.

As we continue to shed light on the trends, challenges, and opportunities in the CPaaS space, we invite all our members, partners, and the broader community of CPaaS thought leaders to join us in this journey towards a more connected future, for example at our inaugural CPaaS Acceleration Summit in Amsterdam (Sep 18-20), where KPN also happens to be one of the Gold Sponsors and keynote speakers.


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